Those that work in the Shadows

Now that the Olympic Games are over, I think congratulations should go out to all the five hundred and some odd US athletes that competed in the games. Having relatives that could have gone to that level in their prime, but choose to study more than train, I have an idea of the sacrifices those that qualified to compete in the games have made.

And also congratulations to the City of London for pulling off a spectacle and event of that level without any of the major problems that were predicted by the nay-Sayers before the games started.

As we in our daily lives discover, those that look the best have done the most work in the shadows, the background, out of sight. That’s why a lot of times your IT consultant will recommend something you have never heard of to resolve a concern. Many times the names you have heard in the IT world are focused on things you, as a small business, are not concerned with. They may have a product, for example in anti-malware, that you have heard of for years, but their focus is on the enterprise market and not the small business.

What are the ramifications of the difference in focus? Typically it is the resources that are required to run the given application or service. Although this is changing as businesses grow and technology gets less expensive, multiple single application servers are not the norm in the small business environment. So, even in a world of virtualization, single servers for a given application may be out of reach.

That is why an IT consultant that specializes in small business is the best choice for a small business. They spend the time with the unknown vendors to find the right application for their clients. These applications may not work in the enterprise world, but are a best fit for the small business world. In many cases, these consultants will go out of their way to find a solution that may not pay them as much, but is the right solution for the client.

Cautious, careful people, always casting about to preserve their reputation and social standing, never can bring about a reform.”

–Susan B. Anthony,
American activist

 

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